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Senior Manager Membership/Loyalty (m/f/d)

CYBEX is a company that puts tomorrow’s people at the heart of its brand. Always questioning the status quo and not afraid of challenging the establishment, CYBEX has become not just a leader in child safety but is seen as an innovative lifestyle and fashion brand for parents. We offer car seats, baby carriers, kids furniture and strollers enabling parents to keep their little ones safe in style. After growing rapidly in the last few years, we look for ambitious talent to contribute to CYBEX’s success story.


Your areas of responsibilities:


  • Lead the execution of CYBEX CRM Strategy
  • Responsible for DTC engagement for online and offline consumers, CYBEX Club members
  • Grow the CYBEX CRM data base and including developing new channels and partnerships to acquire CYBEX end-consumers
  • Build on the CYBEX Club Loyalty Program, membership activation and rollout of additional benefits to engage with consumers
  • Further develop CYBEX product and brand referral programs
  • Understand digital analytics and reporting in CRM, including memberships, online and offline consumer data, and other digital related insights for the product, marketing, and commerce departments.
  • Co-define membership KPIs and reporting and manage CRM/membership target setting, planning and execution
  • Manage external partners and agencies while meeting budget constraints and deadlines
  • Potential functional and disciplinary responsibility for direct reports 

Your profile of qualifications:


  • Experience in Digital / CRM Marketing, Ecommerce, Retention Marketing and brand membership programs.
  • Hands-on attitude with first experience in leadership and motivating a team
  • Experience with salesforce products are a strong plus
  • Able to manage projects with different financial budgets and performance objectives
  • Proven ability to work with external vendors to deliver objectives
  • Excellent communication skills and ability to influence cross-functional teams
  • Experience with using Ecommerce CRM tools for analysis and reporting
  • Fluent English language skills and willingness to travel between offices in Bayreuth and Munich

CYBEX operates globally and has employees from over 29 nations. If you are keen to leave your footprint in a swiftly growing business that offers plenty of opportunities to grow both on a professional and individual level, you’ve come to the right place. As part of Goodbaby International Holdings Ltd., CYBEX is dedicated to creating an inclusive working environment that encompasses diversity and equal opportunities. In addition to a competitive salary, attractive annual leave, and discounts on our products you’ll have the chance to develop your personal profile in an international environment.

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